Rhetoric

Webster's Dictionary of the English Language

·noun Oratory; the art of speaking with propriety, elegance, and force.

II. Rhetoric ·noun The art of composition; especially, elegant composition in prose.

III. Rhetoric ·noun Fig. : The power of persuasion or attraction; that which allures or charms.

IV. Rhetoric ·noun Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.