Ethos

·add. ·noun The character, sentiment, or disposition of a community or people, considered as a natural endowment; the spirit which actuates manners and customs; also, the characteristic tone or genius of an institution or social organization.

II. Ethos ·add. ·noun The traits in a work of art which express the ideal or typic character — character as influenced by the ethos (sense 1) of a people — rather than realistic or emotional situations or individual character in a narrow sense;

— opposed to pathos.